Slogans

10/19/2012

1 Comment

 
"WAR IS PEACE
FREEDOM IS SLAVERY
IGNORANCE IS STRENGTH" 
(16)
Quote: This is the Party slogan. They fully believe that these apparent paradoxes are the key to everlasting civilization. They maintain national security through constant war, they believe that individual thought is so limiting to you that it might as well be slavery, and they believe that knowledge causes self-doubt and lack of conviction. I chose this quote because it is a centerpiece of the book, and a cornerstone of Orwell's vision of the future's worst case scenario, emblazoned onto everything. 

Analysis: This uses repeated oxymoronic phrases of increasingly invasive implications to give you a feeling of indomitablity.  The use of capital letters and short phrases helps to reinforce the sense that these are immutable truths, the kind of basic ideas that everyone understands, like "fire is hot." Also, as far as writers craft goes, the choice to center this is a very effective way to give a poster vibe without using a picture. These phrases are disturbingly close to the campaign slogans that politicians across the globe use everyday. Short, often nonsensical, they are repeated with the idea that after enough tries eventually everyone will believe them. Orwell would seem to agree with them.
Jose M.
11/1/2012 11:01:25 am

I must say I do find those slogans disturbing. I disagree these are the keys to everlasting civilization. If we take a look at our history, we'll find many examples that have tried to conquer the world with these doctrines but ended up falling catastrophically like the Spartan Empire of ancient Greece.

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